30 Seconds to Win

Howdy!

In this issue: shifting energy, another movie recommendation and what’s new with some friends.

Insert (and remove) energy where needed

I’ve been recently working on a marketing campaign and without even reading the words you can feel a certain energy emit from the page.

The main image, the first word or so and the colors make it so you can immediately feel the purpose of the email.

Our first edits are always around color, image updates and primary text simply because its the first thing someone notices in the first 30 seconds of looking at it then we talk for over 30 minutes on the changes that need to be made.

While this applies to brand marketing, it also applies to in general to how we can present ourselves.

Your first 30 second interaction with a job interviewer, coffee barista or client will drive the energy of the rest of the interaction.

A good reminder for me to be intentional in my energy from the start.

What Else is Taking Up My Attention

🛋️ Watch Secret Mall Apartment

If you have Netflix, watch this story about how a group of artist friends built an instillation in a Providence, RI mall that became a home.

🕵🏻‍♂️ Finding out about Franchising

Thanks to Griffin for recommending this conversation with Alex Smereczniak the founder of Franzy, a platform that makes it easy to buy and sell franchises.

As Alex shares, the franchise world is at a wld inflection point of unregulated brokerage rules, groups who are successfully running multiple locations and new operators who have no idea where to start.

📚 Art of a Library

Friends Doing Cool Things

• Congrats to Michael Rodriguez and his wifey Grace on getting married and making a home in Bilbao, Spain

• Jealous of all the Patriots and Seahawks fans enjoying Super Bowl week

• Shout out Lucian for helping run a TRMNL hackathon in Berlin

• For student led content check out Talk Shop led by Logan Wroolie

• Nice work by Alec and Hightouch for getting on the Gartner map

Grandma’s Corner